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Analyst Report

Pega named a Leader in The Forrester Wave™: Customer Relationship Management Software, Q1 2025

Read the 2025 research to understand how the latest advances in CRM can assist your organization, and how to approach choosing the right vendor for your business.

Chart for The Forrester Wave™: Customer Relationship Management Software, Q1 2025

The Forrester Wave™: Customer Relationship Management Software, Q1 2025

The Forrester report shares, "Pegasystems is uniquely suited to actualize [its] vision. Its well-aligned roadmap centers around three themes: 1) AI for summarization, insights, knowledge, coaching, and agentic workflows powered by LLM choice; 2) digital channel expansion, with LLMs providing a new language interface directly to core workflows; and 3) admin tools to manage multi-LLM environments."

Learn more about how Pega’s CRM portfolio (Customer Service, Pega Sales, Automation, and Pega Customer Decision Hub) ranked among top CRM software providers. Access the full Forrester report today.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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