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Analyst Report

Pega ranked highest across all Use Cases by Gartner

Gartner SFA CC 2024

For the fourth year in a row, Pega has been recognized in the Gartner® Critical Capabilities for Sales Force Automation Platforms. Pega Sales Automation offers a best-in-class solution that optimizes sellers’ experiences and overall productivity. Read the report to see how Pega’s SFA platform was evaluated.

The Gartner report outlines that, as an application leader support CRM sales technology, you should:

  • Focus on GenAI capabilities that offer admin configuration and tooling across Sales Force Automation platforms
  • Seek out vendors who offer configurability and extensibility via their sales admin capabilities and combine traditional AI and generative approaches
  • Stay ahead of the curve by developing a strategic plan to incorporate AI agents into sales workflows

Gartner, Critical Capabilities for Sales Force Automation Platforms, Guy Wood, Adnan Zijadic, Steve Rietberg, and Varun Agarwal, August 2024

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [Pegasystems].