Copertura stampa
Dire che facciamo notizia è riduttivo. Le nostre soluzioni leader di settore aiutano le imprese più grandi del mondo a creare applicazioni progettate per il futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Relation Client Mag
Les entreprises doivent surmonter la dette technique et adopter l'IA
Covers Pega and YouGov’s latest research , focusing on the impact of technical debt on customer experience.
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Forbes
Vers une expérience totale
Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
| Business Daily Media
Hyperautomation’s role in an unpredictable world
Pega's Michael Evans explains how businesses can use new technology like hyperautomation to keep up with customer expectations in an increasingly unpredictable world.
| My Customer
Raising the profile of the Customer Service Agent
Pega's Simon Thorpe shared his thoughts on the evolving role of the customer service agent.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Computable
Vermogensbeheerder, sla je slag met hyperpersonalisatie
Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
| Which-50
Which-50 Awards: The Commonwealth Bank Of Australia — Best In Customer Service Innovation
Commonwealth Bank of Australia was named a winner for Best In Customer Service Innovation for its transformative customer engagement strategy by overhauling its digital infrastructure with Pega
| Fintech Futures
Sibos 2019: Banks face existential threat from fintechs “willing to lose money”
Alan Trefler discusses the threat banks face from fintechs in the payments market
| CEO Magazine
What open banking really means for business leaders
Pega’s Michael Evans explains how data sharing will transform our understanding of personalized customer engagement and how businesses can unlock data’s true potential with open banking
| CMSWiRE
Elevate the Customer Experience Through Timing and Context
Pega’s Vince Jeffs focuses on the empathetic customer experience and how it can be driven by context and timing
| iBestuur
Vertrouwen in AI
Pega’s Jan Willem Boissevain discusses customer trust, or lack thereof, in AI
| CustomerThink
Dear CMO: Sorry, but we need a CVO (Customer Value Officer)
Pega's Vince Jeffs discusses the role of the CMO, how it has evolved, and how CMOs can stay relevant with a new focus on customers.
| ITProPortal
How to eradicate customer service complacency
Pega’s Tom Libretto discusses the disconnect between organizations and their customers when it comes to customer service
| Mybusiness
‘Aussies would rather clean the toilet’
Pega’s Michael Evans comments on recent Pega survey findings and warns that companies either need to prioritize their customer service or risk being left behind
| Technology Decisions
Consumers, businesses at odds over customer service tech
Pega's recent global survey finds consumers are still skeptical of AI, so companies need to overcome negative perceptions of AI and focus on improving their customer service
| CMS Wire
Customer Service Friction: A Double-Edged Sword
Pega’s Jeff Nicholson describes how poor service impacts both businesses and consumers, and suggests how friction can be avoided
| Enterprise Times
Why is empathic explainable AI so important ?
Pega’s Peter van der Putten explains the reasoning behind empathetic AI and recent Pega research unveiled at PegaWorld
| Adrian Swinscoe
Becoming more empathetic can be hard. Pega’s new AI-powered Customer Empathy Advisor aims to help – Interview with Rob Walker of Pega
Pega’s Dr. Rob Walker discusses empathetic artificial intelligence and Customer Empathy Advisor
| Forbes
Customer Service Negligence: It's Time for Change!
Pega’s Georges Anidjar comments on recent Pega research findings that say most consumers are not happy with customer service
| The Fintech Times
Consumers Don’t Trust AI to Look After their Money/Financial Affairs
Pega research finds that consumers still trust human advice over AI
| CustomerThink