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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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PegaWorld agenda

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Training

Gen AI for End Users: Using Coach and Knowledge Buddy​

June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 365

Elevate your enterprise operations by empowering every team member to become a top performer with the Pega Platform™, featuring AI-powered contextual guidance. Join this session to learn how Pega GenAI Coach™ seamlessly...

Training

Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement

June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 368

This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve...

iNnovation Hub

Innovation Hub

June 2, 2025, 11:00AM - 6:00PM PDT • Innovation Hub (Marquee Ballroom)

Discover the future of technology and business transformation in the Innovation Hub. Dive into an immersive space where cutting-edge ideas come to life through interactive demos and hands-on experiences. Connect one-to-one with...

Client-Led

Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations

June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365

Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...

Client-Led

Siemens: Accelerating Transformation with AI, Blueprint, & Constellation

June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 369

Siemens is transforming its operations by automating critical workflows across industries like manufacturing, energy, and healthcare. As a longstanding partner of Pega’s, Siemens has been leveraging Pega’s AI-driven platform to streamline processes...

Client-Led

We are the Champions: How Groupama is Overhauling Customer Relationships to Surpass Customer Satisfaction

June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 359

Groupama has decided to launch a strategic transformation program aimed at overhauling customer relationships over the next 3-5 years. The objective of this transformation is two-fold: proactivity and transparency give the customer...

Client-Led

Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation

June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 317

In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites...

Client-Led

Pega Platform Modernisation

June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 315

As organizations embrace digital transformation, modernizing enterprise applications while ensuring business continuity is crucial. Our Pega upgrade journey transitions from Pega 8.x to Pega Infinity 24.1.1, leveraging a containerized architecture on OpenShift...

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