No silos. No segments. Just hyper-personalization.

How does a telecom giant redefine millions of customer relationships across every channel? In this excerpt from her keynote at PegaWorld 2019, Director of Customer Value Management Nicole Verburg explains how VodafoneZiggo uses Pega technology to focus on one-to-one marketing.

For more on VodafoneZiggo’s transformation, watch the full keynote.