Apresentação do evento | 21:30
Customer Engagement Summit Detroit 2019: Mastering the Moments That Matter: Consumer Expectations for Automotive and Mobility Experiences
In a world where the vehicle may no longer be the headline of the story, Lauren Fix, The Car Coach®, discusses what good looks like in every aspect of the customer experience so the auto industry can pivot and not lose the current and next generation of consumers or damage an iconic product brand.