Research Report

Digital transformation and COVID-19

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COVID-19 has changed the world, setting a new stage of uncertainty. Businesses are struggling to adapt, resulting in flawed customer engagement.

This is also a time of great opportunity through digital transformation. Businesses are more empowered to better serve their customers.

Read our research on COVID-19 to see how organizations are improving customer engagement:

54% of businesses feel that they could have done more to support customers during the crisis.
61% of businesses feel they learned more about their customers during the crisis than in the previous two years combined.
71 % of businesses are now accelerating their digital transformation plans in response to the pandemic.

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