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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Panel

Maximizing Business Benefits with AI: High-performing Clients Describe How They Drove Adoption of AI

Date and Location

May 31, 2025, 9:00PM - 9:00PM PDT

Speaker(s)

  • Christina Ursache
    Omni-channel Decision Engine Product Manager
    Citi
  • Julio Enrique Rosario
    Director Intelligencia Comercial en Banco Leon
    Banco BHD Leon
The most successful organizations are those that genuinely put their customers first. But becoming customer-centric means adopting fresh strategies for customer engagement made possible by using AI to scale personalization. Discover how companies like Citi, Charter, and BHD Leon have successfully made this leap with Pega's one-to-one customer engagement solutions, focusing on how they've driven stakeholder engagement and buy-in to give them the ability to deliver phenomenal business benefits.


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