Sprint’s Journey from List-Based to Trigger-Based Marketing

In this session, learn how Sprint has transformed how it markets to customers by building a trigger-based marketing capability, that uses a data-driven, outbound marketing next-best-action solution. Sprint is proactively retaining customers based on retention related triggers, while streamlining CRM operations by transforming traditional list-based marketing campaigns into business rule and model driven campaigns. As a result, Sprint has gained significant benefits including: • Improved Customer Retention • Improved Speed to Market • Customer Contact Strategy Automation