![Session image](/sites/default/files/styles/320/public/areteans_company_logo_full_color.png?itok=aX9vKKwn)
Session: Sponsor
Connected Marketing - Bringing Data, Content & Intelligence together for Marketeers
Date and Location
June 11, 2024, 11:30AM - 12:15PM PDT
Premier Ballroom 316
Speaker(s)
-
Phil LockhartChief Digital OfficeCredera
-
Vince JeffsSenior Director Product ManagementPega
-
Alex BertonGlobal Head Customer DecisioningAreteans
Join us for a thoughtfully crafted session with experts from Areteans & Pega, who will talk about deploying a Marketing Analytics Platform that facilitates customer engagement, conversion, and lifetime value through real-time insights and centralized decision-making. Learn how this platform can unify first party & third-party data to extract maximum value, and integration with a decision engine like Pega CDH can enable true omnichannel precision customer engagement.