WindTre: A New Contextual Customer Experience with Pega Customer Decision Hub

Discover how WindTre transformed their marketing strategy with a personalized, one-to-one approach. Moving away from scheduled campaigns, they used a central decision authority to manage real-time engagement during key moments. With Pega Customer Decision Hub™ as their marketing platform, they shifted to a data-driven strategy that delivers a personalized, omni-channel customer experience for their entire B2C base.