PegaWorld agenda
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Training
Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement
June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 368
This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve...
Client-Led
The Inside Scoop: NatWest's Modernization of Decisioning
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359
Panel
The Future of Customer Engagement: From Blueprint to Bottom Line with Customer Decision Hub
June 2, 2025, 1:15PM - 2:00PM PDT • Premier Ballroom 316
Pega-Led
Smart Mobility Plans, Smarter Networks: TM Forum Inspired AI Catalysts for CSP Evolution
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 365
Discover how TM Forum’s top Catalysts are shaping the future of telecommunications. This session showcases how CSPs are evolving with cutting-edge AI, transforming both customer experience and network intelligence. From dynamically personalized...
iNnovation Hub
Connected Marketing - Unlock Your Marketing Potential Using Precision Marketing Strategies to Drive Customer Engagement.
June 2, 2025, 4:40PM - 4:55PM PDT • Innovation Hub (Marquee Ballroom)
Sponsor
Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s
June 3, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 355
Sponsor
Excellus BlueCross BlueShield: Transforming Customer Experience with Pega + AI
June 3, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 357
Panel
Maximizing Business Benefits with AI: How Banco BHD & Citi Drove Adoption of AI
June 3, 2025, 1:15PM - 2:00PM PDT • Premier Ballroom 316
The most successful organizations are those that genuinely put their customers first. But becoming customer-centric means adopting fresh strategies for customer engagement made possible by using AI to scale personalization. Discover how...