Using Pega's AI-driven Platform to Innovate at Bradesco

Bradesco, one of Brazil's top three banks, invested in Pega technology to improve customer experience and streamline wholesale credit operations. It aims to grow its market share 15–19%, streamlining their credit customer journeys. To support these goals, Bradesco uses Pega Intelligent Automation with Pega Process AI™, case management, and Pega GenAI Blueprint™, all hosted on cloud to improve efficiency, reduce liabilities, and increase both market share and time-to-market metrics.