
Session: Client-Led
Using Pega's AI-driven Platform to Innovate at Bradesco
Date and Location
June 2, 2025, 1:15PM - 2:00PM PDT
Chairman's Ballroom 355
Speaker(s)
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Rubia BeckerWholesale Credit DirectorBanco Bradesco
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Mariana GarciaProduct Manager CRMBanco Bradesco
Bradesco, one of the largest and most traditional financial institutions in Brazil, adopted Pega technology to streamline wholesale credit operations. Leveraging Pega Intelligent Automation, Pega Process AI™, and Pega GenAI Blueprint™, all hosted in the cloud, Bradesco improves operational efficiency, enhances user experience, empowers decision-making, and mitigates liabilities throughout the end-to-end credit cycle - accelerating time-to-yes and boosting business results.