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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Client-Led

Using Pega's AI-driven Platform to Innovate at Bradesco

Date and Location

June 2, 2025, 1:15PM - 2:00PM PDT
Chairman's Ballroom 355

Speaker(s)

  • Rubia Becker
    Wholesale Credit Director
    Banco Bradesco
  • Mariana Garcia
    Product Manager CRM
    Banco Bradesco
Bradesco, one of the largest and most traditional financial institutions in Brazil, adopted Pega technology to streamline wholesale credit operations. Leveraging Pega Intelligent Automation, Pega Process AI™, and Pega GenAI Blueprint™, all hosted in the cloud, Bradesco improves operational efficiency, enhances user experience, empowers decision-making, and mitigates liabilities throughout the end-to-end credit cycle - accelerating time-to-yes and boosting business results.


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