PegaWorld agenda
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Keynote
Powered by People: How Rabobank’s Culture Fosters AI Innovation
June 3, 2025, 9:00AM - 9:30AM PDT • Grand Garden Arena
At Rabobank, innovation isn’t just a buzzword. We innovate to lead. In this session, we’ll explore how the bank’s Financial and Economic Crimes (FEC) unit is using Pega and generative AI to...
Client-Led
Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365
Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...
Client-Led
Using Pega's AI-driven Platform to Innovate at Bradesco
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 355
Bradesco, one of the largest and most traditional financial institutions in Brazil, adopted Pega technology to streamline wholesale credit operations. Leveraging Pega Intelligent Automation, Pega Process AI™, and Pega GenAI Blueprint™, all...
Client-Led
The Inside Scoop: NatWest's Modernization of Decisioning
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359
After moving to Next Best Action Designer and 1:1 Operations Manager, NatWest is underway with Phase 2 of their modernization journey, a migration to Pega Cloud®. Discover what they have achieved so...
Sponsor
Reinventing Work with Agentic AI
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363
As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...
Client-Led
A Fireside Chat - U.S. Bank's Operations Transformation Journey: Customer Service with Pega Voice AI
June 2, 2025, 2:15PM - 3:00PM PDT • Chairman's Ballroom 365
Discover how U.S. Bank is revolutionizing service by leveraging Pega Customer Service™ with Pega Voice AI™ and Pega Cloud® in this fireside chat. From expanding fraud and disputes channels to implementing a...
Client-Led
How Nationwide Building Society Selected Pega Customer Decision Hub and Centralized Brain to Leapfrog the Competition
June 2, 2025, 3:15PM - 4:00PM PDT • Chairman's Ballroom 361
Discover how Nationwide conducted a comprehensive study – including a Martech capability assessment, external benchmarking, and engagement of key stakeholders – to select Pega as their one-to-one personalization partner. At a time...
Sponsor
How EY and Pega are Reshaping Financial Services – Now, Next and Beyond
June 2, 2025, 3:15PM - 4:00PM PDT • Premier Ballroom 317
The financial services sector is undergoing a significant shift, led by AI and low-code innovation. In this panel discussion, the EY organization and client leaders will explore how firms are transforming with...