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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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PegaWorld agenda

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Reinventing Work with Agentic AI

June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363

As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...

Client-Led

A Fireside Chat - U.S. Bank's Operations Transformation Journey: Customer Service with Pega Voice AI

June 2, 2025, 2:15PM - 3:00PM PDT • Chairman's Ballroom 365

Discover how U.S. Bank is revolutionizing service by leveraging Pega Customer Service™ with Pega Voice AI™ and Pega Cloud® in this fireside chat. From expanding fraud and disputes channels to implementing a...

Client-Led

How Nationwide Building Society Selected Pega Customer Decision Hub and Centralized Brain to Leapfrog the Competition

June 2, 2025, 3:15PM - 4:00PM PDT • Chairman's Ballroom 361

Discover how Nationwide conducted a comprehensive study – including a Martech capability assessment, external benchmarking, and engagement of key stakeholders – to select Pega as their one-to-one personalization partner. At a time...

iNnovation Hub

Accelerating Transformation and Modernization with Process Mining, AI, and Blueprint

June 2, 2025, 4:15PM - 4:30PM PDT • Innovation Hub (Marquee Ballroom)

After years of investment focused heavily on front-office and client-facing systems, Banks and FI’s have recognized a difficult reality: they cannot deliver truly excellent end-to-end client experiences unless they transform and modernize...

iNnovation Hub

Connected Marketing - Unlock Your Marketing Potential Using Precision Marketing Strategies to Drive Customer Engagement.

June 2, 2025, 4:40PM - 4:55PM PDT • Innovation Hub (Marquee Ballroom)

Witness the powerful synergy of Pega Customer Decision Hub (CDH) & Omnicom Precision Group's proprietary MAISTRO solution which is designed to enhance marketing effectiveness through advanced data analytics and personalized customer engagement...

Sponsor

Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s

June 3, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 355

Discover how organizations are transforming marketing by integrating Pega's Customer Decision Hub (CDH) and evolving intelligence of large language models (LLMs). Our thought leaders will delve into the roles of CDH and...

Sponsor

Excellus BlueCross BlueShield: Transforming Customer Experience with Pega + AI

June 3, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 357

Discover how Excellus BlueCross BlueShield harnessed the power of Pega + AI to transform their customer experience and achieve remarkable results. From boosting Medicare sales to cutting grievance resolution times, their journey...

Client-Led

Customer Obsessed: Successes and Insights from National Australia Bank's Customer Brain Journey

June 3, 2025, 2:15PM - 3:00PM PDT • Chairman's Ballroom 361

NAB is now in its third year of a bold and ambitious implementation of their Customer Brain, built on Pega Customer Decision Hub™. In this session, they will share how they have...

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