PegaWorld agenda
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Sponsor
Reinventing Work with Agentic AI
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363
As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...
Client-Led
From Chaos to Control: Testing & Releasing Dynamic Pega App with Smart Test Automation
June 2, 2025, 3:15PM - 4:00PM PDT • Premier Ballroom 315
In a world where our Pega application changes as fast as the business demands, traditional testing just couldn’t keep up. We reimagined our QA strategy by shifting testing left and replacing manual...
iNnovation Hub
Connected Marketing - Unlock Your Marketing Potential Using Precision Marketing Strategies to Drive Customer Engagement.
June 2, 2025, 4:40PM - 4:55PM PDT • Innovation Hub (Marquee Ballroom)
Witness the powerful synergy of Pega Customer Decision Hub (CDH) & Omnicom Precision Group's proprietary MAISTRO solution which is designed to enhance marketing effectiveness through advanced data analytics and personalized customer engagement...
Sponsor
Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s
June 3, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 355
Discover how organizations are transforming marketing by integrating Pega's Customer Decision Hub (CDH) and evolving intelligence of large language models (LLMs). Our thought leaders will delve into the roles of CDH and...
Sponsor
Excellus BlueCross BlueShield: Transforming Customer Experience with Pega + AI
June 3, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 357
Discover how Excellus BlueCross BlueShield harnessed the power of Pega + AI to transform their customer experience and achieve remarkable results. From boosting Medicare sales to cutting grievance resolution times, their journey...