PegaWorld agenda
Training
Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement
June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 368
This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve...
Training
Accelerate Project Delivery with Pega Blueprint™
June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 366
Unlock the potential of low-code development with Pega Blueprint™. This hands-on training session will guide you through the essentials of using Pega Blueprint to streamline project delivery. Learn how to leverage generative...
iNnovation Hub
Innovation Hub
June 2, 2025, 11:00AM - 6:00PM PDT • Innovation Hub (Marquee Ballroom)
Discover the future of technology and business transformation in the Innovation Hub. Dive into an immersive space where cutting-edge ideas come to life through interactive demos and hands-on experiences. Connect one-to-one with...
Client-Led
Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365
Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...
Client-Led
Siemens: Accelerating Transformation with AI, Blueprint, & Constellation
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 369
Siemens is transforming its operations by automating critical workflows across industries like manufacturing, energy, and healthcare. As a longstanding partner of Pega’s, Siemens has been leveraging Pega’s AI-driven platform to streamline processes...
Sponsor
AI-Driven Smart Cities & Compliance: MOMAH & Aaseya’s Journey in Inspections, CRM, and Urban Transformation
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 357
Building on last year’s success, MOMAH and Aaseya showcase advancements in AI-powered inspections and urban transformation. Leveraging Balady and AI capabilities, the Smart Inspection System has expanded automation, predictive analytics, and cross-ministry...
Sponsor
Prime Therapeutics and Virtusa Accelerate Clinical Reviews to Speed Medically Necessary Therapies for Patients
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 361
Join Prime Therapeutics and Virtusa to learn how Prime used Pega to simplify the complexities of Physician Clinical Reviews. Prior to Pega, the process of matching key therapies to patient needs was...
Panel
Shaping the Future: Empowering Women Leaders
June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 316
Join us for an inspiring conversation with influential women leaders as they share their experiences, challenges, and strategies for shaping a culture of inclusion and belonging. This panel will explore how inclusive...