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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Pega-Led

Blueprint for CDH: Transforming the Path from Ideation to the Delivery of an Application!

Date and Location

May 31, 2025, 9:00PM - 9:00PM PDT

Speaker(s)

  • Philip Mann
    Business Excellence Director, 1:1 Customer Engagement
    Pega
  • Vince Jeffs
    Senior Director, Product Strategy, 1:1 Customer Engagement
    Pega
  • Shoel Perelman
    Vice President, Product, 1:1 Customer Engagement
    Pega
Discover the transformational ability of Blueprint to power an experience-led client engagement for Customer Decision Hub (CDH). The new 1:1 CDH Blueprint allows marketers and analytics teams to collaborate with Pega GenAI and “blueprint” their vision. The completed blueprint is a roadmap to 1:1 success - helping stakeholders understand what customer-centricity should look like, and how to develop deeper and more sustainable customer relationships. In this session we'll discuss the internal journey we have taken to design and deliver Blueprint for CDH, the objectives we had in mind, the outcomes it can deliver, and early customer stories.


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