PegaWorld agenda
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Keynote
Powered by People: How Rabobank’s Culture Fosters AI Innovation
June 3, 2025, 9:00AM - 9:30AM PDT • Grand Garden Arena
At Rabobank, innovation isn’t just a buzzword. We innovate to lead. In this session, we’ll explore how the bank’s Financial and Economic Crimes (FEC) unit is using Pega and generative AI to...
Keynote
Orchestrating the Future of Customer Experience with AI
June 3, 2025, 9:30AM - 10:00AM PDT • Grand Garden Arena
A decade of digital transformation has propelled Verizon to the forefront of applied AI, fostering deeper customer conversations and driving significant NPS improvements. Building on this foundation, Verizon is pioneering a future...
Client-Led
Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365
Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...
Client-Led
Achieving Economies of Scale with Pega Smart Dispute
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 355
Discover how BAC has transformed and centralized their Client Service operations across six countries by unifying and growing their Pega Smart Dispute™ platform, servicing Visa, Amex, and Mastercard for both issuers and...
Client-Led
Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation
June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 317
In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites...
Client-Led
Using Pega's AI-driven Platform to Innovate at Bradesco
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 355
Bradesco, one of the largest and most traditional financial institutions in Brazil, adopted Pega technology to streamline wholesale credit operations. Leveraging Pega Intelligent Automation, Pega Process AI™, and Pega GenAI Blueprint™, all...
Client-Led
The Inside Scoop: NatWest's Modernization of Decisioning
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359
After moving to Next Best Action Designer and 1:1 Operations Manager, NatWest is underway with Phase 2 of their modernization journey, a migration to Pega Cloud®. Discover what they have achieved so...
Sponsor
Reinventing Work with Agentic AI
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363
As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...