PegaWorld agenda
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Client-Led
Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365
Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...
Client-Led
The Inside Scoop: NatWest's Modernization of Decisioning
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359
After moving to Next Best Action Designer and 1:1 Operations Manager, NatWest is underway with Phase 2 of their modernization journey, a migration to Pega Cloud®. Discover what they have achieved so...
Sponsor
Reinventing Work with Agentic AI
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363
As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...
Client-Led
How Nationwide Building Society Selected Pega Customer Decision Hub and Centralized Brain to Leapfrog the Competition
June 2, 2025, 3:15PM - 4:00PM PDT • Chairman's Ballroom 361
Discover how Nationwide conducted a comprehensive study – including a Martech capability assessment, external benchmarking, and engagement of key stakeholders – to select Pega as their one-to-one personalization partner. At a time...
iNnovation Hub
Accelerating Transformation and Modernization with Process Mining, AI, and Blueprint
June 2, 2025, 4:15PM - 4:30PM PDT • Innovation Hub (Marquee Ballroom)
After years of investment focused heavily on front-office and client-facing systems, Banks and FI’s have recognized a difficult reality: they cannot deliver truly excellent end-to-end client experiences unless they transform and modernize...
Client-Led
RBC "PegaForce": Transforming Advisor Experience Through Pega and Salesforce Integration
June 3, 2025, 1:15PM - 2:00PM PDT • Premier Ballroom 317
RBC WM advisors are on a journey to create a 360-degree customer view on a unified platform. Salesforce invokes DX API services to retrieve data and display it within Salesforce using Pega's...
Sponsor
Excellus BlueCross BlueShield: Transforming Customer Experience with Pega + AI
June 3, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 357
Discover how Excellus BlueCross BlueShield harnessed the power of Pega + AI to transform their customer experience and achieve remarkable results. From boosting Medicare sales to cutting grievance resolution times, their journey...
Client-Led
Ethoca and Pega: delighting customers with expedited dispute resolution
June 3, 2025, 2:15PM - 3:00PM PDT • Premier Ballroom 317
Because traditional chargeback processes are costly and time consuming, credit card issuers need to evaluate all early resolution options. Ethoca, a Mastercard company, connects thousands of the world’s largest merchants, issuers, and...