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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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PegaWorld agenda

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Keynote

Orchestrating the Future of Customer Experience with AI

June 3, 2025, 9:30AM - 10:00AM PDT • Grand Garden Arena

A decade of digital transformation has propelled Verizon to the forefront of applied AI, fostering deeper customer conversations and driving significant NPS improvements. Building on this foundation, Verizon is pioneering a future...

Client-Led

Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation

June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 317

In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites...

Sponsor

Reinventing Work with Agentic AI

June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 363

As the rise of agentic AI shapes the workforce, and companies like Pega enable agents to automate and simplify complex tasks, business leaders must address the unique dynamics of integrating AI. This...

Pega-Led

Smart Mobility Plans, Smarter Networks: TM Forum Inspired AI Catalysts for CSP Evolution

June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 365

Discover how TM Forum’s top Catalysts are shaping the future of telecommunications. This session showcases how CSPs are evolving with cutting-edge AI, transforming both customer experience and network intelligence. From dynamically personalized...

iNnovation Hub

Connected Marketing - Unlock Your Marketing Potential Using Precision Marketing Strategies to Drive Customer Engagement.

June 2, 2025, 4:40PM - 4:55PM PDT • Innovation Hub (Marquee Ballroom)

Witness the powerful synergy of Pega Customer Decision Hub (CDH) & Omnicom Precision Group's proprietary MAISTRO solution which is designed to enhance marketing effectiveness through advanced data analytics and personalized customer engagement...

Sponsor

Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s

June 3, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 355

Discover how organizations are transforming marketing by integrating Pega's Customer Decision Hub (CDH) and evolving intelligence of large language models (LLMs). Our thought leaders will delve into the roles of CDH and...

Meet-Up

The AI Convergence Revolution: Agentic AI, Generative AI, and Machine Learning AI

June 3, 2025, 12:15PM - 2:15PM PDT • Grand Ballroom

Explore how AI is reshaping communications through real-world TM Forum Catalyst innovations. Discover how agents, language models, and ML drive transformation through Pega's intelligent automation and decisioning ecosystem. Fundamental agentic capability which...

Client-Led

Telenet Boosts Brand Loyalty with AI-powered Ethical Marketing

June 3, 2025, 1:15PM - 2:00PM PDT • Premier Ballroom 315

Discover how Telenet put the smile back into customer loyalty, even in a saturated market, with innovative ethical marketing. "Check and Smile" powered by Pega Customer Decision Hub AI is their innovative...

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