PegaWorld agenda
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Keynote
Orchestrating the Future of Customer Experience with AI
June 3, 2025, 9:30AM - 10:00AM PDT • Grand Garden Arena
A decade of digital transformation has propelled Verizon to the forefront of applied AI, fostering deeper customer conversations and driving significant NPS improvements. Building on this foundation, Verizon is pioneering a future...
Training
Introduction to Pega Sales Automation™
June 1, 2025, 9:00AM - 12:30PM PDT • Chairman's Ballroom 365
In today's fast-paced and ever-evolving market landscape, optimizing sales performance is crucial for business success. Join our session to discover the value of Pega Sales Automation™ in transforming your sales operations. Learn...
Training
Introduction to Pega Customer Decision Hub™
June 1, 2025, 9:00AM - 12:30PM PDT • Chairman's Ballroom 368
Discover how Pega Customer Decision Hub™ solves business problems and delivers the right action during every customer interaction using omni-channel AI. This hands-on training session will cover essentials and the latest features...
Training
Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement
June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 368
This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve...
Client-Led
Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365
Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...
Client-Led
We are the Champions: How Groupama is Overhauling Customer Relationships to Surpass Customer Satisfaction
June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 359
Groupama has decided to launch a strategic transformation program aimed at overhauling customer relationships over the next 3-5 years. The objective of this transformation is two-fold: proactivity and transparency give the customer...
Client-Led
Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation
June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 317
In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites...
Client-Led
The Inside Scoop: NatWest's Modernization of Decisioning
June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359
After moving to Next Best Action Designer and 1:1 Operations Manager, NatWest is underway with Phase 2 of their modernization journey, a migration to Pega Cloud®. Discover what they have achieved so...