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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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PegaWorld agenda

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Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement

June 1, 2025, 1:30PM - 5:00PM PDT • Chairman's Ballroom 368

This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve...

iNnovation Hub

Innovation Hub

June 2, 2025, 11:00AM - 6:00PM PDT • Innovation Hub (Marquee Ballroom)

Discover the future of technology and business transformation in the Innovation Hub. Dive into an immersive space where cutting-edge ideas come to life through interactive demos and hands-on experiences. Connect one-to-one with...

Client-Led

Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations

June 2, 2025, 11:30AM - 12:15PM PDT • Chairman's Ballroom 365

Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them...

Client-Led

Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation

June 2, 2025, 11:30AM - 12:15PM PDT • Premier Ballroom 317

In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites...

Client-Led

The Inside Scoop: NatWest's Modernization of Decisioning

June 2, 2025, 1:15PM - 2:00PM PDT • Chairman's Ballroom 359

After moving to Next Best Action Designer and 1:1 Operations Manager, NatWest is underway with Phase 2 of their modernization journey, a migration to Pega Cloud®. Discover what they have achieved so...

iNnovation Hub

Modernizing and Scaling Pega Adoption

June 2, 2025, 1:15PM - 1:30PM PDT • Innovation Hub (Marquee Ballroom)

Join us at the Pega Innovation Hub Partner Demo Theatre to explore SAILONOMOUS, Tech Mahindra’s proprietary framework for modernizing legacy systems and accelerating digital transformation. Leveraging Pega GenAI Blueprint, Constellation UI, and...

Panel

The Future of Customer Engagement: From Blueprint to Bottom Line with Customer Decision Hub

June 2, 2025, 1:15PM - 2:00PM PDT • Premier Ballroom 316

Visualize the full potential of your customer engagement program when you adopt a 1:1 Next Best Action approach. The new Customer Engagement Blueprint allows marketers and analytics teams to collaborate with Pega...

Partner-Led

Improving Healthcare Experiences: Driving Impact Through Increased Scale and Autonomous Optimization

June 2, 2025, 2:15PM - 3:00PM PDT • Chairman's Ballroom 363

Discover how CVS Analytics & Business Outcomes Team is using Pega Customer Decision Hub™ and Blend’s AI Services to gain efficiencies and increased scale over their homegrown NBA application to deliver more...

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