Tom Libretto: Beyond personalization

Personalization has long been the rage, but is really just a fancy term for old, tired, and inefficient segment-based marketing. With never-seen-before levels of real-time customer data available to us, modern enterprises are moving beyond segments to deliver authentic experiences at every customer interaction.

In this keynote, Tom Libretto, Pega's Chief Marketing Officer, will discuss the data, technology, and approaches organizations can deploy to ensure that every customer interaction delivers the best possible customer outcome.