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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Client-Led

Transforming Customer Engagement at Vodafone Greece: The Power of Real-time Personalization

Date and Location

May 31, 2025, 9:00PM - 9:00PM PDT

Speaker(s)

  • Georgios Papadas
    Head of Decisioning, Vodafone Greece
    Vodafone Greece
In the dynamic world of telecommunications, staying relevant to millions of customers is a critical challenge. Vodafone Greece, a leader in the Greek telecom industry, has embraced this challenge by undergoing a digital transformation focused on one goal: delivering real-time, hyper-personalized customer experiences backed by a central brain. See how Vodafone Greece has reshaped how it engages with over 4 million customers, ensuring meaningful, personalized connections that drive business outcomes.


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