Pega Marketing Overview

Today’s consumers have unprecedented power and influence. To stay ahead, companies have to market to their consumers the right way. In this course, you will learn how Pega Marketing can help you engage directly with each of your customers. Discover how Next-Best-Action can anticipate customer needs in real-time and deliver consistent, contextually relevant offers at every step along a customer’s journey. Explore how Pega Marketing decision strategies combine customer data with analytics to improve upsell, cross-sell and retention across any channel or touch point.