Analyst Report
Pursuing customer relevance in the digital age
How do we meaningfully and consistently connect with customers to create a truly relevant customer experience?
Created in partnership with Cognizant
PDF | 23 pages | 20 mins read
Relate to customers the right way – every time
Together, Pega and Cognizant are pleased to provide you with this special report from Harvard Business Review which focuses on the increasing importance of an organization's ability to deliver customer relevance.
This report explores the importance of customer relevance, specifically its role in building deeper, more sustainable relationships between brands and consumers – to revolutionize customer engagement.
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