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| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| MarketingTech
MarketingTech's 12 top 2017 predictions from martech experts
"Increasingly, automated CRM tools will take service to the next level," says Robin Collyer
| RCR Wireless
Customer Experience and profitability are no longer a zero-sum game
Pega's Steve Rudolph explains how telcom operators need to evolve their customer experience.
| IDG Connect
The clutch of new job titles due to storm your workplace in 2017
"2017 will see the emergence of the CInO (Chief Insight Officer)," says Robin Collyer, Pegasystems
| My Customer
Simplifying your Customer Service: The questions you must answer
"There's no time like the present to take CX to the next level," says Robin Collyer
| Australian Marketer
Three examples from the way forward for automated predictive decisioning
How Merkle, Philips, and Allianz are using Pega for automatic real-time decisioning.
| 1to1 Media
Next Best Action: It's not always about making the next sale
British Gas is using Pega for a more personalized approach to connect with customers.
| Document Wereld
Partnership Merkle en Pegasystems koppelt realtime personalisatie aan marketingkanalen
Merkle and Pegasystems work together to streamline operations across different channels.
| Ad Tech Daily
Merkle and Pegasystems Partner to orchestrate real-time personalization between digital advertising, customer service, and marketing channels
Pega and Merkle join forces to enable businesses to connect marketing, advertising, and service.
| Customer Talk
Real time personalization coupled with advertising, marketing and service
Pega partners with Merkle to combine marketing, advertising, and customer service to enhance operations.
| Which-50
Pegasystems extends Marketing engagement with Merkle deal
Pega’s partnership with Merkle will connect advertising, marketing, and customer service.
| MarTech Advisor
Merkle and Pegasystems partner to orchestrate real-time personalization between Digital Advertising, Customer Service and Marketing channels
Find out how Pega and Merkle are partnering to create more personalized customer experiences
| Emerce
Partnership Merkle and Pegasystems combines real-time personalization of Digital Advertising, Customer Service and Marketing channels
Merkle and Pega team up to streamline operations across marketing and service.
| Media Post
Value exchange changing, execs say they don't know what the new 'exchange rate' is
Pega's Robert Tas discusses consumer/vendor value exchange at OMMA Boston event.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| Loyalty360
Why data Is key In the age of customer obsession
How to offer customers what they don't yet know they want.
| Martech Advisor
Marketing in the age of personalization: How to deliver compelling customer experiences
Why marketers need a full view of the customer journey to create personalized engagement.
| 1to1 Media
Filling the missing pieces in the personalization puzzle
Why marketers should use real-time data to uncover customer behavior insights.
| CMO
CMO council: Marketers are struggling to personalise
A Pega-sponsored study shows the benefit that omni channel communication can have on marketing.
| CMO
Marketing to millennials can't be 'phony'
Marketing to millennials needs to be authentic, otherwise they won't respond
| CMS Wire
Mobile and social are overrated, marketers say
Survey results reveal mobile and social are not critical to a marketing department's ROI
| 1to1 Media