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| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| My Customer
How to become a customer journey pinball wizard
If you were to draw a customer engagement journey on a piece of paper, what would it look like? Would it be a straight line, with pre-determined touchpoints and regular intervals?
| Customer Talk
British Gas zet volgende stap in next generation decisioning
British Gas is using a central decisioning hub to improve customer experiences.
| Contact Centre News
British Gas invests in Pega Marketing for Next Generation Decisioning
British Gas is working with Pega to implement a centralized decision hub.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| FSTech
FS legacy systems ‘hampering personalisation’
New study finds that legacy systems are getting in the way of progress.
| IOT Global Network
Work Automation – the impact of IoT and Robotics
Setrag Khoshafian explains the true impact of digitisation.
| Sales & Marketing Management