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| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
| siliconANGLE
Pegasystems expands features to build and manage AI agents
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| Forbes
7 Customer-Experience-Related Predictions For 2023
Pega's Tara DeZao weighs in with other industry experts on how customer experiences will shift in 2023 when it comes to brands using AI and activating customer data.
| Futurum Research
Maximizing The Power of the CDP: Garner Insights for a Better Customer Experience with Pega’s Customer Data Connectors
Pega's Matt Nolan explains what businesses need to know about CDPs, including common myths and pitfalls, as well as how organizations can use AI to enhance their existing CDPs for optimal customer...
| Insurance Innovation Reporter
4 Key Principles for Becoming a Customer-Centric Digital Insurer
Pega's Manoj Pant breaks down for Insurance Innovation Reporter the four things insurers must do to transform into a customer-centric provider before it's too late.
| IT Finanz Magazin
Am Horizont drohen neue IT-Regularien, IT-Wandel und fordernde Kunden
Pega's Michael Baldauf outlines how banks need to adapt their IT to new regulations, technology, and customer behavior.
| Propmark