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| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
| siliconANGLE
Pegasystems expands features to build and manage AI agents
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| Customerland
Can Pega’s AI Strategy Redefine Enterprise Transformation?
Customerland analyzes Pega's agentic announcements at PegaWorld '25, concluding that it's a "disciplined framework for transformation at scale."
| Insurance Innovation Reporter
Pega CEO Alan Trefler Champions ‘Predictable AI’ at Scale
Insurance Innovation Reporter covers Pega Founder and CEO Alan Trefler's opening keynote, where called for "a more deliberate and structured approach to AI adoption."
| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
DestinationCRM examines how Pega's latest AI innovations announced at PegaWorld 25 aim to accelerate digital transformation across the enterprise.
| Adrian Swinscoe
Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega
Podcast with Pega CTO and Head of Marketing, Don Schuerman on key PegaWorld topics, such as legacy transformation, agentic AI and how to get it right, and what attendees can expect.
| CXM Customer Experience Magazine
Pega to power UK armed forces’ unified digital recruiting platform
Covers Pega’s partnership with the UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Financial Times
Pega Selected to Deliver Digital Platform for UK’s Armed Forces Recruiting Service
Covers Pega’s partnership with UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Computable
T-Mobile: We verloren 2 miljoen klanten per jaar
Showcasing Pega client T-Mobile’s use of Pega GenAI Blueprint to quickly transform complex business processes into an application. The implementation of Pega facilitated the integration of various IT...
| Computer Weekly
Wells Fargo bank turns to AI to help families settle estates after a death
Sangeeta Doss, head of Wells Fargo’s Estate Care Centre, about how the bank is winning customers after using business automation software and artificial intelligence from Pega to help families manage...
| Industrielle Automation
Generative KI ebnet den Weg für analytische KI-Lösungen
Pega’s PegaWorld AI survey looks at how the increased use of gen AI within enterprises is opening the door to the use of other AI tools.
| Technology Evaluation Centers
Understanding Pega GenAI Blueprint and Socrates
How Pega's generative AI applications, Blueprint and Socrates, can support modern enterprises in tailoring key workflows and making corporate learning more efficient and engaging - and how these new...
| Sarah Burnett - industry analyst
A Blueprint for the Future: Automated Workflow Design
Focuses on Pega GenAI Blueprint and includes insights from PegaWorld 2024.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| IT News
ANZx gets business to create its own next-best actions
Australian bank ANZ on how, through Pega technology, it is optimising the sophistication of its backend engine that oversees customer interactions of ANZ Plus. The story shares how the Pega Customer...
| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Tech Talks Daily
Lessons in Digital Transformation With Shawbrook Bank
Pega client Russ Thornton, Shawbrook Bank's CTO, is featured in this podcast. Russ is at the forefront of Shawbrook Bank’s ambitious digital transformation journey, leveraging Pega's AI-powered...
| Mi3
Who’s scraping your data to train LLMs? Tech vendors rewrite T&Cs, privacy policies to claim new rights over customer data in AI arms race – cue rage
Alan Trefler, Pega's Founder & CEO, said not only does his company not use customer data to train LLMs, it doesn’t train LLMs at all. Pega's recent Socrates and Blueprint initiatives are examples of...
| Forbes
PegaWorld Themes Speak To The Top AI Implementation Challenges
Adrian Swinscoe delves into Pega’s latest thinking and the advancements from PegaWorld 2024, including an overview of the Socrates and Blueprint announcements and summarized key learnings from the...
| CustomerFirst!
HITTE, INSPIRATIE EN INNOVATIE
At PegaWorld iNspire 2024, Pega announces enhancements to Pega GenAI Blueprint, a tool that helps companies redesign their workflows using generative AI.
| INDUSTR.com
GENERATIVE KI KANN DEN WEG FÜR ANALYTISCHE KI-LÖSUNGEN EBNEN
A recent study from Pegasystems examined the use of artificial intelligence from the perspective of the human brain: Are companies more likely to use rational, analytical AI that mimics the...
| ITPro
Pegasystems moves to harness the power of the autonomous enterprise with its ‘center-out’ approach
At PegaWorld Inspire 2024, Pega seized its chance to champion its unique approach business architecture leaning on its AI for ideation portfolio
| CX Dive
How Pegasystems overhauled customer support using its generative AI tool
CX Dive does an in-depth look at how Pega uses its own Pega GenAI Knowledge Buddy to realize a 65% reduction in support tickets.
| ITPro
Pega GenAI Blueprint: Breaking down the barriers to transformation
Pega Gen AI Blueprint was the star of the show at PegaWorld Inspire 2024, and it’s real value comes in breaking down the communication barriers inhibiting collaboration between business and technical...
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| ITPro
Pegasystems CEO Alan Trefler wants to help enterprises sift through the AI 'hype'
Alan Trefler, CEO of Pegasystems, believes there is still a lot of bluster around how AI – here’s how he thinks businesses can extract real value from AI
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| ITPro
C-suites don’t really understand what generative AI is — and CIOs need to step in before they botch adoption projects
Pega research unveiled at PegaWorld, found that business leaders still don’t really understand what generative AI, and likely overestimate their knowledge of the technology.
| IT Brief
Pegasystems launches Pega GenAI Socrates for corporate learning
Pega announces the launch of Pega GenAI Socrates, a generative AI tutor designed to enhance corporate learning by dynamically teaching core Pega skills.
| Computer Weekly
Pega World iNspire 2024 showcases GenAI Blueprint
Pega announces new enhancements and an improved user interface for Pega GenAI Blueprint – its app design-as-a-service tool designed to allow organisations to create mission-critical workflows.
| ITPro
PegaWorld Inspire 2024 live: All the news and updates from day-two in Las Vegas
Live coverage from PegaWorld iNspire 2024.
| Diginomica