What is Real-Time Decisioning?

When it comes to customer experience, speed is everything. Anything more than 200 milliseconds can feel like lifetime. Every interaction must be completely relevant – they can either bring your customers closer or push them away. That’s why real-time decisioning is so important.

But what is real time, exactly? Watch our webinar featuring Forrester Vice President and Principal Analyst, Rusty Warner to learn:

• How is real-time decisioning defined?
• What does the architecture look like?
• What data can power a real-time program?
• What ROI are early adopters seeing?