Pega: Driving customer engagement using AI-enabled decision making

These days, it’s hard to get – and keep – attention. That’s exactly what Pega’s marketers were facing before they leveraged AI for fine-tuned content marketing recommendations. Learn how you can optimize customer engagement with AI in this article.

• Find out how Pega established firm AI foundations
• Discover the steps taken to change work practices
• Learn what the road ahead looks like with AI and automation at the forefront