Regional Marketing Specialist
Meet Our Team:
Join our innovative Financial Services marketing team. You'll be part of a dynamic group that combines deep industry expertise with cutting-edge marketing techniques to drive engagement and influence pipeline at target financial institutions. Our team pioneers personalized, data-driven marketing approaches that resonate with decision-makers in banking, insurance, and wealth management.
Picture Yourself at Pega:
As a key member of our FSI marketing team, you'll orchestrate sophisticated Account Based Marketing (ABM) programs that align with our clients' digital transformation journeys. You'll collaborate with a cross-functional team to develop targeted campaigns that showcase how Pega's AI-powered solutions solve complex challenges in financial services, from customer engagement to intelligent automation. You'll be part of a collaborative regional marketing team that values creative thinking and data-driven decision making. Our flexible work environment encourages innovation while maintaining focus on delivering measurable results for our target accounts.
*This is a hybrid role with in office days in Waltham, Ma.
What You'll Do at Pega:
- Design and execute personalized ABM campaigns for tier-one financial institutions, leveraging Pega's leadership in AI and intelligent automation
- Create segment-specific value propositions that resonate with different financial services verticals (banking, insurance, wealth management)
- Collaborate with sales and industry practice teams during quarterly planning to develop account-specific engagement strategies
- Analyze account insights and engagement data to refine targeting and messaging approaches
- Coordinate high-impact events and thought leadership content tailored to FSI decision-makers
- Support the development of account-specific marketing materials that highlight Pega's proven success in financial services digital transformation
Who You Are:
- Bachelor's degree in Marketing, Business, or related field
- 1+ years of B2B marketing experience, preferably in financial services or technology
- Basic understanding of the financial services industry and its digital transformation challenges
- Exceptional interpersonal skills with ability to build relationships across all organizational levels
- Excellent written and verbal communication skills with attention to detail
- Data-driven mindset with ability to analyze marketing metrics and derive insights
What You've Accomplished:
- Experience in supporting and or developing targeted marketing campaigns for enterprise accounts
- Demonstrated ability to navigate complex organizational structures and build consensus
- Track record of managing multiple projects while maintaining attention to detail
- Familiarity with modern marketing automation tools and CRM platforms
- Experience with tools like PowerBi or Tableau
Pega Offers You:
- Opportunity to work with Gartner-recognized leading technology across our product categories
- Mentorship from experienced marketing leaders in the financial services industry
- Continuous learning and development opportunities in both marketing and technology
- An innovative, inclusive, and flexible work environment that encourages creative thinking
- Competitive global benefits program including pay + bonus incentive and employee equity
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Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.
We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!
As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
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