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Regional Marketing Specialist

Job Category: Marketing
Local

Meet Our Team:

Join our innovative Financial Services marketing team. You'll be part of a dynamic group that combines deep industry expertise with cutting-edge marketing techniques to drive engagement and influence pipeline at target financial institutions. Our team pioneers personalized, data-driven marketing approaches that resonate with decision-makers in banking, insurance, and wealth management.

 

Picture Yourself at Pega:

As a key member of our FSI marketing team, you'll orchestrate sophisticated Account Based Marketing (ABM) programs that align with our clients' digital transformation journeys. You'll collaborate with a cross-functional team to develop targeted campaigns that showcase how Pega's AI-powered solutions solve complex challenges in financial services, from customer engagement to intelligent automation.  You'll be part of a collaborative regional marketing team that values creative thinking and data-driven decision making. Our flexible work environment encourages innovation while maintaining focus on delivering measurable results for our target accounts.

 

*This is a hybrid role with in office days in Waltham, Ma. 

 

What You'll Do at Pega:

  • Design and execute personalized ABM campaigns for tier-one financial institutions, leveraging Pega's leadership in AI and intelligent automation
  • Create segment-specific value propositions that resonate with different financial services verticals (banking, insurance, wealth management)
  • Collaborate with sales and industry practice teams during quarterly planning to develop account-specific engagement strategies
  • Analyze account insights and engagement data to refine targeting and messaging approaches
  • Coordinate high-impact events and thought leadership content tailored to FSI decision-makers
  • Support the development of account-specific marketing materials that highlight Pega's proven success in financial services digital transformation

 

Who You Are:

  • Bachelor's degree in Marketing, Business, or related field 
  • 1+ years of B2B marketing experience, preferably in financial services or technology 
  • Basic understanding of the financial services industry and its digital transformation challenges 
  • Exceptional interpersonal skills with ability to build relationships across all organizational levels
  • Excellent written and verbal communication skills with attention to detail
  • Data-driven mindset with ability to analyze marketing metrics and derive insights

 

What You've Accomplished:

  • Experience in supporting and or developing targeted marketing campaigns for enterprise accounts
  • Demonstrated ability to navigate complex organizational structures and build consensus
  • Track record of managing multiple projects while maintaining attention to detail
  • Familiarity with modern marketing automation tools and CRM platforms
  • Experience with tools like PowerBi or Tableau

 

Pega Offers You:

  • Opportunity to work with Gartner-recognized leading technology across our product categories
  • Mentorship from experienced marketing leaders in the financial services industry
  • Continuous learning and development opportunities in both marketing and technology
  • An innovative, inclusive, and flexible work environment that encourages creative thinking
  • Competitive global benefits program including pay + bonus incentive and employee equity

#LI-DV1

Job ID: 21604

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