Cobertura na mídia
Ser digno de publicação é pouco. Nossas soluções líderes do setor ajudam as maiores empresas do mundo a desenvolver aplicativos preparados para o futuro.
| CMS Wire
PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise
| siliconANGLE
Pegasystems expands features to build and manage AI agents
| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
| IT Social
Pegasystems veut repositionner sa plateforme au cœur de l’entreprise « agentifiée »
Following Pegaworld, article highlightes Pegasystems’ strategic shift to position its platform at the core of the “agentified enterprise,” where AI-powered software agents assist users across business...
| FutureWeek
The AI Fix to Your Disconnected Martech Stack
Interview with Pega Product Marketing Director Tara DeZao, where they discussed how AI can help solve marketing challenges like hyper-personalization. It also highlighted the need for good quality...
| Mi3
AI-augmented compliance: How Rabobank is rewiring financial crime prevention using generative AI
Covers Rabobank’s session at PegaWorld, and how they have been able to transform financial crime prevention using Pega’s GenAI capabilities. With commentary from Rabobank’s Erica Van de Ven.
| Mi3
The politics of personalisation: Customer turf skirmishes, avoiding hyper personalisation chaos, and a big brain – inside NAB’s real-time decisioning engine
Discusses Pega client NAB’s success when using Pega, and how it's been able to build out its customer brain. With quotes from NAB’s Jess Cuthberton and Chris Nelissen.
| Customerland
From Hype to Habit: How Pega Is Using AI to Scale Empathy, Creativity, and Control
Pega's Rebecca Miller and Tara DeZao showcase for Customerland how Pega is moving beyond gen AI hype to practical implementations that scales empathy, creativity, and control rather than replacing...
| Computer Weekly
CIOs baffled by ‘buzzwords, hype and confusion’ around AI
Covers Pega founder and CEO, Alan Trefler‘s insights from PegaWorld, highlighting the need for AI based workflows that are predictable and efficient, as CIOs are overwhelmed by the hype around AI. The...
| Emerce
Pega onderzoek toont aan: technical debt belemmert organisaties bij inzet van AI
Covers the results of Pega's technical debt survey and includes comments from Pega CTO & Head of Marketing, Don Schuerman on how legacy systems are hampering the adoption of new technologies in...
| IT Pro
Enterprises want to tackle technical debt, but they’re caught in a vicious ‘legacy dependency’ cycle – and it’s costing them customers
Covers findings from the technical debt survey that was announced during PegaWorld, highlighting how legacy systems are hampering the adoption of new technologies in companies.
| CustomerFirst
Zonder regie wordt AI een kakofonie
Pega founder and CEO Alan Trefler‘s PegaWorld keynote speech on the future of AI in customer-centric organizations, including the Agentic Process Fabric announcement, Pega Blueprint, and highlighting...
| Techzine
Agentic AI is about much more than “sprinkling LLM fairy dust”
Pega's CTO Don Schuerman in an episode of the Techzine Talks podcast. They discussed various GenAI and agentic components of Pega’s platform, and how they interact to make agentic AI appealing to its...
| Mi3
Pega builds a fabric to keep agentic AI in line
Covers Pega's new Agentic Process Fabric solution, which tames the agentic free-for-all and makes automation safe enough for the C-Suite to scale. The article includes imagery of how this differs from...
| Desination CRM
PegaWorld Was Rich with Customer Testimonials
This article features client success stories from PegaWorld 2025, showcasing how Pega’s AI-powered solutions are solving for business challenges like fraud prevention and customer engagement at scale.
| Customerland
Can Pega’s AI Strategy Redefine Enterprise Transformation?
Customerland analyzes Pega's agentic announcements at PegaWorld '25, concluding that it's a "disciplined framework for transformation at scale."
| Insurance Innovation Reporter
Pega CEO Alan Trefler Champions ‘Predictable AI’ at Scale
Insurance Innovation Reporter covers Pega Founder and CEO Alan Trefler's opening keynote, where called for "a more deliberate and structured approach to AI adoption."
| FutureWeek
“Agents Might Look Friendly, but They Could Become a Scary, Disorganised Mess” – Pega CEO on Not Letting AI Agents Run Riot
Covers Alan Trefler‘s PegaWorld keynote speech, including the Agentic Process Fabric announcement and the technical debt survey.
| cmm360
Pega Agentic Process Fabric: Zuverlässige KI-Automatisierung
Covers the launch of Pegasystem's new service Pega Agentic Process Fabric, which orchestrates AI agents and systems in an open network. This enables more reliable automation and collaboration between...
| Le Mag IT
Pega ajuste sa vision de la GenAI à l’IA agentique
Covers Pegasystems’ evolving approach to agentic AI, as presented at its annual PegaWorld conference. The article highlights how Pega embeds AI agents within structured workflows to ensure reliability...
| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
DestinationCRM examines how Pega's latest AI innovations announced at PegaWorld 25 aim to accelerate digital transformation across the enterprise.
| Techzine
Pegasystems geeft Infinity en Blueprint agentic vleugels
Covers Pega’s product news, focusing on the ability to add agentic capabilities to all stages of application development. This includes modernizing legacy applications via Blueprints, creating new...
| Adrian Swinscoe
Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega
Podcast with Pega CTO and Head of Marketing, Don Schuerman on key PegaWorld topics, such as legacy transformation, agentic AI and how to get it right, and what attendees can expect.
| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| CustomerFirst
AI-tool visualiseert en optimaliseert klantreizen
Covers Pega Customer Engagement Blueprint announcement, and includes comments from Coforge's Ryan Jessop, explaining the benefits for companies, how it enables them to develop accurate and scalable CX...
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| Customer Experience Magazine
People are done with outdated tech ruining customer service
Covers Pega and YouGov’s research finding that consumers are increasingly fed up with outdated tech ruining customer service.
| CXM Customer Experience Magazine
Pega to power UK armed forces’ unified digital recruiting platform
Covers Pega’s partnership with the UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Financial Times
Pega Selected to Deliver Digital Platform for UK’s Armed Forces Recruiting Service
Covers Pega’s partnership with UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Talk Martech