AI-powered engagement strategy design

Pega Customer Engagement Blueprint

Visualize and transform how you engage your customers to turn everyday moments into extraordinary experiences.

It's easy to get started

Bring your customer experience strategy to life! With a few key inputs on your marketing objectives and web presence, Blueprint gets to work, capturing your brand voice and messaging across products and channels. You can preview AI-driven journeys, adjust personas and messaging, review recommended offers, and then seamlessly share them with your team.

Transform your programs in 3 ways

Visualize 1:1 marketing potential

Curious about moving from traditional marketing strategies to a 1:1 approach? Use Blueprint to visualize AI-driven personalization, journey orchestration, and new programs leveraging your own brand identity.

Jumpstart or modernize

Whether you are just getting started with Customer Decision Hub or you want to modernize, Blueprint can show you what’s possible with new offers and capabilities to optimize your strategy.

Expand your enterprise strategy

Design an enterprise strategy that explores adding new lines of business, use cases, channels, and data sources to your 1:1 customer engagement programs—and share it with your team.

Easily create and activate your Blueprint

Share your program objectives, brand identity, key personas, products, and channels

Stylized screenshot of Pega CDH Blueprint

Generate and validate key messaging and brand voice

Preview sample messages generated for your program

Simulate AI-driven next best actions across customer interactions and journeys

Export and share across your organization and stakeholders

Go discover Blueprint

Build a Blueprint

See how Blueprint keeps getting better

Learn what's new with Blueprint, access documentation, and get support.

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FAQs

The CE Blueprint is an AI collaboration tool designed to help marketing and AI practitioners visualize the potential of their customer engagement program. It serves as a roadmap to 1:1 success, helping stakeholders understand customer-centricity and develop deeper, more sustainable customer relationships.

While both are part of the GenAI Blueprint family, these tools serve distinct purposes:

Customer Engagement Blueprint is specialized for marketing, analytics, and customer experience teams, featuring pre-built components for customer engagement scenarios.
Pega GenAI Blueprint is a general-purpose tool for application developers and business users across all domains, incorporating broader elements like Case Types, Live Data, and Personas.

Learn more: Customer Engagement Blueprint Overview

The CE Blueprint helps increase sales revenue, conversion rates, retention rates, and lifetime value. It also enhances predictive accuracy, business adoption, refactor rate (ML), and model time to value.

Customer Engagement Blueprint accelerates your digital transformation by:

Combining AI capabilities with expert knowledge for collaborative workflow design
Streamlining processes and reducing bottlenecks through automation
Minimizing manual effort and reducing errors in customer engagement solutions
Enabling direct import of Blueprint artifacts and results into Customer Decision Hub

We provide a comprehensive step-by-step guide here: Creating Customer Engagement Blueprint

The key personas include stakeholders who own business metrics for the company or line of business, and use Pega’s real-time next best actions across channels. This includes marketing and business professionals responsible for accelerating relationships and growth, as well as data and analytics professionals responsible for accelerating customer insight.

Anyone can use Blueprint! It's a SaaS product that is freely available on Pega.com. Users must be logged in to Pega.com using Pega Community credentials to see their Pega GenAI Blueprint dashboard.

Pega maintains strict data privacy controls:

All data processing complies with global privacy regulations
No personal or organizational data is shared with GenAI sub-providers
Process descriptions are anonymized before AI model processing
Data isolation ensures no cross-user or cross-organization data sharing
Robust data masking protects sensitive information

Learn more: Pega GenAI Data Security in Pega Cloud

No, no data you input will be collected by Pega, unless you choose to share it via the form at the end.

To learn more about next best action, visit our guide or download our white paper Transforming Marketing with Next Best Action Decisions.

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