Presentation | PDF | 16 Páginas
PegaWorld iNspire 2022: Evolve from Next Best Offer to Next Best Experience (Presentation)
Customer loyalty isn’t about great offers or flashy ads. It’s about constantly building deeper connections and being relevant every time a customer interacts with your brand. To earn their trust, you must evolve beyond the sales-first engagement model and commit to what people really need. In this session, Simon Esland from Merkle and Matt Camuso from Pega will showcase:
- The key problems with today's sales-first engagement model
- The challenges that organizations typically face when evolving from offers to experiences
- How brands are applying the next-best-experience approach in the real world
- How to pivot from selling to serving to retaining to nurturing – all within the same experience
- How those capabilities drive massive customer retention and incremental sales benefits
Related Resource
Producto
El diseño de aplicaciones, revolucionadoOptimice el diseño del flujo de trabajo, rápidamente, con el poder de Pega GenAI Blueprint™. Configure su visión y vea cómo se genera su flujo de trabajo en el acto.