Real-Time Decisioning: Facts, Fiction, and Financials

Session Overview

The future of marketing is real-time engagement, but there are tons of misconceptions about what that really is and how to do it well. Unless you’re able to identify a need, make a decision, and adapt the experience in less than 200 milliseconds, you’re missing the mark.

Join Matthew Camuso, Product Marketing Manager at Pegasystems, to explore the do’s and don’ts of real-time decisioning and demonstrate how truly disruptive companies are raising the bar for customer experience.

After this session, you’ll be able to:

1. Pivot between selling, serving, and retaining in real-time based on each customer’s current needs
2. Optimize experiences across inbound, outbound, and paid channels with contextual next best actions
3. Increase revenue, reduce churn, and drive long-term loyalty by constantly adding value during every interaction

Pivot between selling, serving, and retaining in real-time based on each customer’s current needs Optimize experiences across inbound, outbound, and paid channels with contextual next best actions Increase revenue, reduce churn, and drive long-term loyalty by constantly adding value during every interaction