Customer Engagement Summit Hands-on Training: Paris

Next-Best-Action Designer is an intuitive AI configuration wizard that makes it fast and easy for business users to optimize customer experiences across all channels. With step-by-step guidance rooted in proven best practices, this new Pega™ Customer Decision Hub capability removes the complexity inherent in creating and deploying advanced customer decisioning models to help organisations generate value faster and with less risk.

Join us for this complimentary training session to learn how the new Next-Best-Action Designer simplifies customer decision management with guided best practices to help enterprises drive more relevant customer interactions.

This session provides a functional understanding of how Next-Best-Action Designer works and how to use it. Learn how to implement customer engagement policies and use artificial intelligence to arbitrate across multiple business issues.

By the end of this session, you will be able to successfully:

• Explain how the decisioning process works in the Next-Best-Action Designer
• Describe the high-level approach used to configure the Next-Best-Action Designer
• Configure the Next-Best-Action Designer to present an offer on a website
• Define customer engagement policies
• Understand how the AI selects the best action based on learning from customer behavior 

Session structure

• 3-hour afternoon session, 2:30pm to 5:30pm
• Interactive demonstration discussion session