Pega + Adobe

With Pega Customer Decision Hub’s Event Forwarding Connector you’ll capture and stream customer’s digital behavior data from Adobe to Pega in seconds, then combine it with their current profile to identify their needs in real-time and deliver the most relevant experience possible.

With Pega’s Adobe Experience Manager Connector you’re able to browse AEM folders directly in Customer Decision Hub, then associate those creative assets with their corresponding next best actions. That way whenever a customer chooses to engage, their experience is hyper-personalized, just for them.

By integrating Customer Decision Hub with Adobe Campaign, you’ll engage customers 1:1, determining who to target, with what action, during every run – instead of relying on segments. Plus, your models will learn from each response, so you’ll always be relevant – wherever the next interaction occurs.