Cobertura na mídia
Ser digno de publicação é pouco. Nossas soluções líderes do setor ajudam as maiores empresas do mundo a desenvolver aplicativos preparados para o futuro.
| Think Digital Partners
Top public sector tech trends for 2022
Pega's Pete Wilson argues that 2022 will be the year that ethical or responsible AI will move beyond ‘fluffy policy’ and become embedded in tangible tools and actual law and regulations.
| IT Zoom
Gruselige Chatbot-Erlebnisse verhindern
Pega's Peter van der Putten shares his top three tips to prevent chat bots from frightening customers away.
| Healthcare Business Today
How Accelerating Care Navigation will Support Nurses and Patients on the Front End
Pega's Carol Everhart iscusses how AI and automation can enable better engagement throughout the health journey.
| Executive People
Pegasystems lanceert Next-Best-Action Customer Journey
Pegasystems launches Next-Best-Action Customer Journeys, a new AI feature that leverages intelligent decision making and propensity modeling to optimize customer interaction.
| Customer Talk
AI-tool verbetert klantervaring door te acteren op klantcontext
A new AI tool from Pegasystems enables a more relevant approach by determining customer needs in real time.
| Mi3
Cookie crunch: CommBank connects to Google stack in first party data personalisation push; Pega power rises
CommBank uses Pega’s AI-powered decisioning engine to avoid pushing irrelevant ads to people, or pushing them products that are unsuitable – without using cookies.
| Martech
Why empathy is the key to successful customer engagement
Pega's Tara DeZao discusses why empathy is key to successful customer engagement.
| IT Brief
Pegasystems launches AI-powered customer journey capability
Pegasystems has launched its Next-Best-Action Customer Journeys, a new AI-powered capability designed to modernise traditional customer journeys with intelligent decisioning and propensity modeling.
| Martech
Pega combines customer journeys with AI-driven next-best-actions
Pega's next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
| Customer Think
Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.
| THCB
How Unhappy are Patients with Info Coming from Providers, Payers? Pega’s Survey Shows It’s Not Good
Pega’s Kelli Bravo shares insights from our annual Patient Engagement Survey with WTF Health.
| Telecoms.com
How is AI reshaping telecoms?
Pega's Mark Jackson discusses the changing role of AI in the telecom industry.
| Place de l’IT
Karim Zein, Pega: 'Les entreprises souhaitent réenchanter leurs clients grâce à une expérience personnalisée.'
Kerim Kein, the newly appointed Managing Director for Southwest EMEA at Pega explains why he joined Pega, and how he analyzes his situation and outlook.
| CUSTOMERFIRST!
Pega Optimaliseert Klantenreis Voor Bol.com
Bol.com has selected software supplier Pega to take a closer look at the company's customer journey and improve it where necessary.
| Klant Contact
Bol.com kiest Pega AI-software voor optimaliseren customer journey
Bol.com chooses Pega AI software for optimizing customer journey.
| IT Finanz Magazin
Gruselige Chatbot-Erlebnisse verhindern – drei Tipps
Pega's Peter van der Putten shares his top three tips to prevent chat bots from frightening customers away.
| Raconteur
Superpowered steeplechase: a scramble for AI supremacy
Pega's Peter van der Putten shares his thoughts on the newly announced National AI Strategy.
| Finextra
AI can make customers love, not loathe, their bank in tough financial times
Pega's Steve Morgan explain's how banks can use AI to help customers through tough financial times.
| Express
Brexit Britain publishes 10-year plan to rival China and US in race to become 'superpower'
Pega's Peter van der Putten is quoted talking about the National AI Strategy and the maturation of AI technology.
| Martech
Does ‘always-on’ marketing improve customer experiences?
Matthew Camuso discusses how marketers can improve their strategy and the customer experience.
| Digitale Welt
KI darf nicht nur weiß und westlich sein
Florian Lauck-Wunderlich gives his thoughts on the influence of human biases on algorithms.
| IT Matchmaker
In fünf Schritten zum fairen Einsatz von KI
Pega's Florian Lauck-Wunderlich shares five steps to the fair use of AI.
| Destination CRM
Real-Time Signals Real Customer Value: How Marketers Can Implement AI the Right Way
Matt Nolan's explains how marketers can better implement artificial intelligence to deliver optimal interactions to their customers every time.
| CXO Today
Businesses Must Adapt To Meet The Changing Customer Experience Read more at: https://www.cxotoday.com/corner-office/businesses-must-adapt-to-meet-the-changing-customer-experience/
Pega's Suman Reddy underlines the role of real-time decision technology in enabling companies to adapt quickly to each conversation based on their unique needs.
| Risk Management
Getting Smart About Artificial Intelligence
Pega's Peter van der Putten gives his thoughts on how companies can avoid the pitfalls of AI.
| The Banking and Finance Post
Stimulating Empathy through Technology in Banking
Pega's Suman Reddy examines the post-pandemic effects on banks credit management and the importance of empathy for all organizations, including the banking industry.
| Venture Beat
AI Weekly: Algorithmic discrimination highlights the need for regulation
A survey by Pegasystems predicts that if the current trend holds, a lack of accountability within the private sector will lead to governments taking over responsibility for AI regulation over the next...
| Economie Matin
COMMENT SAVOIR SI « LE CLIENT A TOUJOURS RAISON », QUAND VOUS NE LE CONNAISSEZ PAS PARFAITEMENT ?
Pega's Rob Walker explains how businesses must adapt to changing customer expectations in a post-pandemic world.
| IT-Daily
Experience Centricity wird zum Erfolgsfaktor
Pega's Tom Pauly explains the importance of "experience centricity" for business success.
| Daily Express