Cobertura na mídia
Ser digno de publicação é pouco. Nossas soluções líderes do setor ajudam as maiores empresas do mundo a desenvolver aplicativos preparados para o futuro.
| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| Relation Client Mag
Les entreprises doivent surmonter la dette technique et adopter l'IA
Covers Pega and YouGov’s latest research , focusing on the impact of technical debt on customer experience.
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| IT Matchmaker
Intelligente Bots automatisieren Schadensmeldungen
Pega's intelligent bots enable insurers to automate far more than traditional processing, allowing the clerks to process complex claims automatically and optimize customer communication.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...
| IT Welt
„Ein dreijähriges Kind erkennt die Giraffe im Erstversuch, KI schafft das nicht“
Pega's Frederic Cuny explains how AI helps with process automation, and the requirements that must be met for this to be done successfully.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| AI Magazine
RPA: The technology transforming the way businesses operate
Pega's Steve Morgan explains how and why RPA is a rapidly growing technology transforming the way businesses operate by automating manual and repetitive tasks.
| Ziptone
Een virtueel contactcenter is nóg efficienter
Sebastiaan Kalshoven, the IT director of de Volksbank, shares how the company is using Pega and their upcoming plans for using Pega’s next-best action capabilities.
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| The Agile Brand
B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand podcast spoke to Tommi Marsans, marketing technology strategist at Verizon Business Group, about their use of Pega decisioning. Tommi talked about some of the benefits, including a...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3