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The Pega Blog

Bold ideas. Expert insights. Tools to build agility.

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How many personalization brains should you have?
Rebecca and Sammy

Sammy Bell | Rebecca Trivella

How many personalization brains should you have?

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Medicare advantage star ratings: A new era of innovation and excellence
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Bill Marshall

Medicare advantage star ratings: A new era of innovation and excellence

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The human side of digital transformation: Upskilling and empowerment at Siemens GBS
Woman professional

Cas Skuqi

The human side of digital transformation: Upskilling and empowerment at Siemens GBS

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Embracing the AI agent revolution: Business orchestration and the path to the autonomous enterprise
Embracing AI agent Blog

Don Schuerman

Embracing the AI agent revolution: Business orchestration and the path to the autonomous enterprise

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The case for end-to-end AI-powered marketing solutions over stand-alone email service providers
Man watching laptop screen

Tara DeZao

The case for end-to-end AI-powered marketing solutions over stand-alone email service providers

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Customer engagement using AI orchestration: Blending AI to maximize value 
Stock image of a man looking at his phone

Vince Jeffs

Customer engagement using AI orchestration: Blending AI to maximize value 

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Embracing the future with EY: Insights on modernizing marketing strategies for financial services
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Tara DeZao

Embracing the future with EY: Insights on modernizing marketing strategies for financial services

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Perception vs. reality: Unlocking potential in AI-powered customer engagement
AI-powered customer engagement blog

Tara DeZao

Perception vs. reality: Unlocking potential in AI-powered customer engagement

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Maximizing value with RTIM: Real-time interaction management benefits unlocked
RTIM AI Blog lead image

Norma Suarez

Maximizing value with RTIM: Real-time interaction management benefits unlocked

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A closer look at Knowledge Buddy: AI-powered answers for everyone
Knowledge Buddy Blog

Sean Callahan

A closer look at Knowledge Buddy: AI-powered answers for everyone

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Less code is the key to greater innovation and business agility – Pega Blueprint leads the way
Pega blueprint; cyber-code

John Higgins

Less code is the key to greater innovation and business agility – Pega Blueprint leads the way

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Real time – real value: A guide to Real-Time Interaction Management (RTIM)
RTIM blog

Norma Suarez

Real time – real value: A guide to Real-Time Interaction Management (RTIM)

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Reflections from WEF Davos 2024: Navigating the GenAI Frontier
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John Higgins

Reflections from WEF Davos 2024: Navigating the GenAI Frontier

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Responsible AI is a winner for everyone
Women with mobile

Tara DeZao

Responsible AI is a winner for everyone

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The top 10 uses of AI for customer engagement
AI Customer engagement

Michelle Mitchell

The top 10 uses of AI for customer engagement

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A one-to-one approach to managing customer lifetime value
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Matthew Nolan

A one-to-one approach to managing customer lifetime value

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Identity management in the age of personalization & privacy
Artificial Intelligence: Correcting an image problem and connecting with customers meaningfully

Vince Jeffs

Identity management in the age of personalization & privacy

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Unleashing the impact of GenAI and the 6 ways to double Pega developer productivity
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John Higgins

Unleashing the impact of GenAI and the 6 ways to double Pega developer productivity

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