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   Pega Recognized as the Highest Ranked Vendor by Gartner® in 2024 Critical Capabilities for Sales Force Automation  
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Sales Automation Overview
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      AI-powered Intelligent Sales Automation

      Smart selling made simpler
      Optimize sales performance

      Keep up with changes to your forecast, account engagement levels, and understand the overall health of your business.

      Anticipate customer needs

      Predict and act on moments of opportunity across any channel for greater close rates and seamless customer experiences.

      Simplify core sales processes

      Eliminate sales complexity with dynamic opportunity management and end-to-end automation.

      Key features of Pega Sales Automation

      AI-guided selling

      Identify hidden revenue with artificial intelligence

      Eliminate blind spots across the sales journey while driving engagement. Pega’s opportunity insights, next best actions, guided selling, and real AI empower sellers to take action when it’s relevant.

      Learn more
      AI-guided selling
      AI-guided selling
      Email & calendar integration

      Accelerate sales with Outlook and G Suite integration

      Boost email productivity with real-time insights directly in your inbox. Pega’s AI and natural language processing (NLP) analyzes messages, triggers suggested actions, and automatically syncs emails and calendar activities.

      Email and Calendar Integration
      Email and Calendar Integration
      Partner relationship management

      Power collaboration across selling channels

      Enhance collaboration across your partners and gain insight into every step in the channel sales process with personalized portals for your full selling ecosystem.

      Learn more
      Partner Relationship Management screenshot
      Partner Relationship Management screenshot
      Lead management

      Assign leads intelligently and drive more sales

      Manage leads from initial capture and routing, through the qualification process to accelerate conversion to an opportunity. Pega’s intelligent lead routing and scoring empowers your team to focus on the right leads at the right time.

      Learn more
      Lead Management screenshot

      Explore specialized Pega sales automation solutions for your industry

      Pega Sales Automation for Insurance

      Connect the entire sales journey, guide agents, and bust silos

      Explore

      Pega Sales Automation for Financial Services

      Build relationships, guide advisors, and grow revenues

      Explore

      Pega Sales Automation for Healthcare and Life Sciences

      Simplify, tailor, and optimize every healthcare sales journey

      Explore
      Gartner SFA CC 2024

      Pega ranked highest across all Use Cases by Gartner

      For the fourth year in a row, Pega has been recognized in the Gartner® Critical Capabilities for Sales Force Automation.

      Customer case studies

      See how customers are using Pega Sales Automation™ to transform their enterprises

      Case study

      Nissha accelerates business with shorter time to market

      Nissha simplified complex sales processes that are transforming business today and in the future, after deploying Sales Automation in just weeks.

      Case Study

      CNO Financial transforms customer experience

      CNO is revolutionizing agent, associate, and customer experiences with Pega’s unified CRM and low-code capabilities.

      Start selling smarter

      Experience the power of Pega's AI for sellers

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