Media Coverage
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| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Mi3
Who’s scraping your data to train LLMs? Tech vendors rewrite T&Cs, privacy policies to claim new rights over customer data in AI arms race – cue rage
Alan Trefler, Pega's Founder & CEO, said not only does his company not use customer data to train LLMs, it doesn’t train LLMs at all. Pega's recent Socrates and Blueprint initiatives are examples of...
| Forbes
PegaWorld Themes Speak To The Top AI Implementation Challenges
Pega shares its latest thinking and pragmatic approach to AI at this year’s PegaWorld.
| Mi-3
Next best action: ANZ makes tech bets pay as app engagement soars – smarter attribution now in crosshairs
Australian bank ANZ explains how adoption of Pega's 'next-best-action' decisioning platform has driven greater adoption and engagement to its app-driven mobile banking service.
| Digitale Welt
Warum hat der Algorithmus so entschieden?
Pega's Michael Baldauf explains how companies can model transparent decision-making strategies with suitable AI platforms.
| CNBC
AI is shaping the fate of software engineers, but there is a new way to succeed
Pega's Don Schuerman talks to CNBC about how generative AI is accelerating the pace of change in software developer's jobs - putting less emphasis on hard-core coding and more on problem solving for...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Mi-3
'Home loan opportunities have tripled': NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Mi-3 explains how most of Australia's biggest banks, along with global financial institutions like Wells Fargo, Citibank, and Rabobank, are betting large on Real-Time Interaction Management (RTIM) –...
| CustomerFirst!
HITTE, INSPIRATIE EN INNOVATIE
At PegaWorld iNspire 2024, Pega announces enhancements to Pega GenAI Blueprint, a tool that helps companies redesign their workflows using generative AI.
| INDUSTR.com
GENERATIVE KI KANN DEN WEG FÜR ANALYTISCHE KI-LÖSUNGEN EBNEN
A recent study from Pegasystems examined the use of artificial intelligence from the perspective of the human brain: Are companies more likely to use rational, analytical AI that mimics the...
| ITPro
Pegasystems moves to harness the power of the autonomous enterprise with its ‘center-out’ approach
At PegaWorld Inspire 2024, Pega seized its chance to champion its unique approach business architecture leaning on its AI for ideation portfolio
| International Banker
WILL THE EU AI ACT STIFLE THE BANKING SECTOR’S AI-ADOPTION PLANS?
Pega's Steve Morgan’s article explains how the new EU AI Act could impact the banking sector and its ongoing AI-adoption plans.
| ITPro
Pega GenAI Blueprint: Breaking down the barriers to transformation
Pega Gen AI Blueprint was the star of the show at PegaWorld Inspire 2024, and it’s real value comes in breaking down the communication barriers inhibiting collaboration between business and technical...
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| CX Dive
How Pegasystems overhauled customer support using its generative AI tool
CX Dive does an in-depth look at how Pega uses its own Pega GenAI Knowledge Buddy to realize a 65% reduction in support tickets.
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Diginomica explains how National Australia Bank is using Pega's Customer Decision Hub to analyze all customer data and push personalized services through all channels.
| ITPro
Pegasystems CEO Alan Trefler wants to help enterprises sift through the AI 'hype'
Alan Trefler, CEO of Pegasystems, believes there is still a lot of bluster around how AI – here’s how he thinks businesses can extract real value from AI
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| ITPro
C-suites don’t really understand what generative AI is — and CIOs need to step in before they botch adoption projects
Pega research unveiled at PegaWorld, found that business leaders still don’t really understand what generative AI, and likely overestimate their knowledge of the technology.
| IT Brief
Pegasystems launches Pega GenAI Socrates for corporate learning
Pega announces the launch of Pega GenAI Socrates, a generative AI tutor designed to enhance corporate learning by dynamically teaching core Pega skills.
| MarTech
What Pega GenAI tools might mean for marketers
Pega's Don Schuerman talks with MarTech on how its new slate of generative AI tools - including Knowledge Buddy and Blueprint - will help make marketers smarter and more efficient.
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Computer Weekly
Pega World iNspire 2024 showcases GenAI Blueprint
Pega announces new enhancements and an improved user interface for Pega GenAI Blueprint – its app design-as-a-service tool designed to allow organisations to create mission-critical workflows.
| ITPro
PegaWorld Inspire 2024 live: All the news and updates from day-two in Las Vegas
Live coverage from PegaWorld iNspire 2024.
| Diginomica
Dystopian nightmare or silver bullet? Pega’s AI team urge buyers to avoid clichés and to follow the value
Pega is focusing on AI use cases that can help buyers get to what it calls a ‘centre out business architecture’.
| IT Brief
Pegasystems expands Pega GenAI with AWS & Google Cloud models
Pega expands its Pega GenAI capabilities to integrate with Amazon Web Services (AWS) and Google Cloud's Large Language Models (LLMs).
| CIO
Pega GenAI brings more LLMs to low-code automation workflows
CIO reports on the new LLM options for Pega users to tap generative AI models from Google Cloud and AWS in Pega's solutions.
| destinationCRM
Pega Is iNspired by Generative AI
destinationCRM gives an overview of all the generative AI news and keynotes from PegaWorld iNspire, including new features in Pega GenAI Blueprint and the new Pega GenAI Socrates AI tutor.
| IT Pro
Pegasystems goes all the way back to Socrates to transform corporate learning
IT Pro explains how Socrates, a new generative AI tutor from Pegasystems, will use lessons from the dialogues of the ancient Greek philosopher to transform corporate training.
| Computer Weekly