Pega in der Presse
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| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Saúde Digital News
Pegasystems anuncia parceria com Google Cloud na área de Saúde
Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
| The Hindu Business Line
Pega collaborates with Google Cloud
Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Forbes
Vers une expérience totale
Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
| Business Daily Media
Hyperautomation’s role in an unpredictable world
Pega's Michael Evans explains how businesses can use new technology like hyperautomation to keep up with customer expectations in an increasingly unpredictable world.
| My Customer
Raising the profile of the Customer Service Agent
Pega's Simon Thorpe shared his thoughts on the evolving role of the customer service agent.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Computable
Vermogensbeheerder, sla je slag met hyperpersonalisatie
Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
| Trend Report
„Die deutsche Datenstrategie müssen Regierung und Bürger gemeinsam entwickeln“
Pega's Carsten Rust explains why the German government's data strategy must be developed in collaboration with its citizens.
| MarketingTech
MarketingTech's 12 top 2017 predictions from martech experts
"Increasingly, automated CRM tools will take service to the next level," says Robin Collyer
| RCR Wireless
Customer Experience and profitability are no longer a zero-sum game
Pega's Steve Rudolph explains how telcom operators need to evolve their customer experience.
| IDG Connect
The clutch of new job titles due to storm your workplace in 2017
"2017 will see the emergence of the CInO (Chief Insight Officer)," says Robin Collyer, Pegasystems
| My Customer
Simplifying your Customer Service: The questions you must answer
"There's no time like the present to take CX to the next level," says Robin Collyer
| Australian Marketer
Three examples from the way forward for automated predictive decisioning
How Merkle, Philips, and Allianz are using Pega for automatic real-time decisioning.
| 1to1 Media
Next Best Action: It's not always about making the next sale
British Gas is using Pega for a more personalized approach to connect with customers.
| Document Wereld
Partnership Merkle en Pegasystems koppelt realtime personalisatie aan marketingkanalen
Merkle and Pegasystems work together to streamline operations across different channels.
| Ad Tech Daily
Merkle and Pegasystems Partner to orchestrate real-time personalization between digital advertising, customer service, and marketing channels
Pega and Merkle join forces to enable businesses to connect marketing, advertising, and service.
| Customer Talk
Real time personalization coupled with advertising, marketing and service
Pega partners with Merkle to combine marketing, advertising, and customer service to enhance operations.
| Which-50
Pegasystems extends Marketing engagement with Merkle deal
Pega’s partnership with Merkle will connect advertising, marketing, and customer service.
| MarTech Advisor
Merkle and Pegasystems partner to orchestrate real-time personalization between Digital Advertising, Customer Service and Marketing channels
Find out how Pega and Merkle are partnering to create more personalized customer experiences
| Emerce
Partnership Merkle and Pegasystems combines real-time personalization of Digital Advertising, Customer Service and Marketing channels
Merkle and Pega team up to streamline operations across marketing and service.
| Media Post
Value exchange changing, execs say they don't know what the new 'exchange rate' is
Pega's Robert Tas discusses consumer/vendor value exchange at OMMA Boston event.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| Loyalty360
Why data Is key In the age of customer obsession
How to offer customers what they don't yet know they want.
| Martech Advisor
Marketing in the age of personalization: How to deliver compelling customer experiences
Why marketers need a full view of the customer journey to create personalized engagement.
| 1to1 Media
Filling the missing pieces in the personalization puzzle
Why marketers should use real-time data to uncover customer behavior insights.
| CMO
CMO council: Marketers are struggling to personalise
A Pega-sponsored study shows the benefit that omni channel communication can have on marketing.
| CMO
Marketing to millennials can't be 'phony'
Marketing to millennials needs to be authentic, otherwise they won't respond
| CMS Wire