Pega in der Presse
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| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Saúde Digital News
Pegasystems anuncia parceria com Google Cloud na área de Saúde
Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
| The Hindu Business Line
Pega collaborates with Google Cloud
Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Forbes
Vers une expérience totale
Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
| Business Daily Media
Hyperautomation’s role in an unpredictable world
Pega's Michael Evans explains how businesses can use new technology like hyperautomation to keep up with customer expectations in an increasingly unpredictable world.
| My Customer
Raising the profile of the Customer Service Agent
Pega's Simon Thorpe shared his thoughts on the evolving role of the customer service agent.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Computable
Vermogensbeheerder, sla je slag met hyperpersonalisatie
Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
| Trend Report
„Die deutsche Datenstrategie müssen Regierung und Bürger gemeinsam entwickeln“
Pega's Carsten Rust explains why the German government's data strategy must be developed in collaboration with its citizens.
| CIO Magazine
DAK-Gesundheit optimiert das Kundenmarketing
DAK-Gesundheit explains how Pega Marketing is already improving customer loyalty and employee experiences
| IT Brief AU
Customer service reps tired of not having the right tools - Pega
Customer-facing employees are tired of not having the right tools to provide quality service, finds Pega research
| My Customer
Could tech implementation be your downfall?
Pega’s Lee Wittington connects the dots between his time as a pub landlord, what implementing tech means for customer experience, and results of a recent Pega survey on customer service insights
| Siecle Digital
Avec Contact Center AI, Google veut donner un coup de pouce aux centres d’appel
As the writer explains, Google isn’t the only one using AI in its contact centers – Pega is doing the same
| Which-50
Which-50 Awards: HSBC – The Best In Analytics Innovation
HSBC’s Pega-based customer engagement solution was named The Best In Analytics Innovation for increasing meaningful customer conversations and improving inefficiencies
| Which-50
Which-50 Awards: The Commonwealth Bank Of Australia — Best In Customer Service Innovation
Commonwealth Bank of Australia was named a winner for Best In Customer Service Innovation for its transformative customer engagement strategy by overhauling its digital infrastructure with Pega
| RT Insights
Pegasystems Enables Business Users to Apply AI in Real Time
Pega’s Matt Nolan discusses how the Next-Best-Action Designer enables business users to apply AI in real time
| DMN News
The Human Element at Movable Ink Think Summit 2019
Pega’s Matt Nolan discusses empathy in business and why a human element is needed for brands to better connect with customers
| CMO
How rebates and employee engagement are helping CBA build customer loyalty
Commonwealth Bank of Australia explains how customer loyalty and effective engagement have increased since working with Pega
| Finextra
Commercial Banks need to Step up their Game on Client Service
Pega’s Steve Morgan discusses recent Pega research on the impact of inadequate business banking services
| itnews
CBA prompts 600,000 customers to spend unused credit card points
Pega client Commonwealth Bank of Australia shares how they are shifting away from the traditional ‘hard-sell’ method to more data-driven conversations based on customer need
| Finextra
Traditional banks face up up-hill struggle with business customers
Pega’s Steve Morgan explains the need for traditional banks to adapt to new customer expectations and the challenge of retaining customers
| Dutch IT-Channel
Transparantie en relevantie zorgen voor optimale klantervaring
Pega research finds that companies have to boost one-to-one customer engagement to retain their customers
| Executive-People
Transparantie en relevantie zorgen voor optimale klantervaring
Pega’s Derk-Jan Brand explains how empathetic AI can boost one-to-one customer engagement
| Automotive News
Dealers, OEMs must make vehicle service a rewarding experience
Pega's Steven Silver explores how automotive companies can elevate customer journeys to cater to customers who have become accustomed to seamless experiences
| Relation Client Mag
La digitalisation du service client doit s'accélérer
Recent Pega research found link between inefficient customer service and inadequate technology for employees
| CMO
CMO's top 8 martech stories for the week - 17 October 2019
Pega announces new AI-driven capabilities which enable the Customer Decision Hub to optimize decision making and customer interactions
| ITChannel
Service client : il est urgent de proposer aux conseillers des outils adéquats
To assist customers effectively, call center agents must have the correct tools, according to recent Pega research
| Customer First
DOMPERS SERVICEMEDEWERKERS BELICHT
Pega’s Derk-Jan Brand shares that organizations who don’t listen to their staff run the risk of potentially losing customers and valuable employees
| Customer Talk