Pega in der Presse
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| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Saúde Digital News
Pegasystems anuncia parceria com Google Cloud na área de Saúde
Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
| The Hindu Business Line
Pega collaborates with Google Cloud
Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Forbes
Vers une expérience totale
Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
| Business Daily Media
Hyperautomation’s role in an unpredictable world
Pega's Michael Evans explains how businesses can use new technology like hyperautomation to keep up with customer expectations in an increasingly unpredictable world.
| My Customer
Raising the profile of the Customer Service Agent
Pega's Simon Thorpe shared his thoughts on the evolving role of the customer service agent.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Computable
Vermogensbeheerder, sla je slag met hyperpersonalisatie
Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
| Trend Report
„Die deutsche Datenstrategie müssen Regierung und Bürger gemeinsam entwickeln“
Pega's Carsten Rust explains why the German government's data strategy must be developed in collaboration with its citizens.
| MarTech Today
How real is your real-time marketing?
Pega’s Andrew LeClair breaks down one to one marketing, including the challenges to achieving it, and the four things needed to make real-time marketing a reality
| Forbes
Customer Experience Mindset In A Post COVID-19 World: An Infograph
Pega customer experience survey provides insights for a post-COVID-19 world
| Customer Talk
Klantgerichter worden is op dit moment belangrijker dan ooit
Pega’s Don Schuerman duscusses the impact and challenges of becoming truly customer-centric and why it is essential for survival
| ClickZ
Q&A with Tom Libretto, CMO of Pegasystems
Pega’s Tom Libretto discusses the changing role of the CMO, rebuilding customer trust, and why empathy is key moving forward
| CMSWiRE
14 Must-Have User Experience (UX) Design Skills
Pega’s Baruch Sachs explains the need to tie user design to business outcomes
| Digital Fastforward
FASTFORWARD RADIO – NAVIGATE THE INTERSECTION BETWEEN USER EXPERIENCE AND CUSTOMER EXPERIENCE
Pega’s Baruch Sachs explains the intersection between user experience and customer experience
| Funkschau
Revolution im Kundendialog?
Pega’s Kay Knoche explains the three key areas organizations should focus on when implementing AI-based marketing
| Manage It
Die drei Kernelemente der KI-Revolution im Kundendialog
Pega's Kay Knoche comments on how AI has changed customer interactions
| BI-Platform
Pega: scheiding IT en Business kan negatieve impact hebben op klantervaring
Pega's Derk-Jan Brand explains the need for a more strategic and holistic approach to customer experience
| Forbes
Entreprises : Adoptez Le Concept « As-A-Service »
Alan Trefler explains the importance of a holistic as-a-Service approach to successfully shift to a customer-centric business model
| Marconomy
4 Gründe, warum eine Customer Experience scheitert
Pega research finds four reasons customer experiences fail in Germany
| Forbes
Pega Is Showing Companies How To Put Empathy Into Their Workflows
Pega’s Vince Jeffs explains the importance of empathy in the CRM workflow and provides advice to business leaders looking to implement more customer-centric workflows into their own organization
| Funkschau
Deutsche Unternehmen brauchen einen neuen Ansatz
Pega research reveals the need for a new approach to customer experience
| CMSWiRE
Are Brands Delivering What Customers Really Want?
Pega’s Tom Libretto comments on the need for organizations to invest in relevant channels after Pega research finds many aren’t using the right channels for their customers
| IT Daily
Aus diesen Gründen scheitert eine bessere Customer Experience
Pega research finds customer service digital transformation will only be successful if IT and business work together
| Which-50
Divisions Between IT And Business Could Impact Customer Experience: Pegasystems
Pega research discovers four key pain points that businesses need to address to provide better customer service experiences
| iBusiness
Vier Gründe, warum eine gute Customer Experience scheitert
Pega research in Germany finds a lack of top-level sponsorship leads to failed customer service experiences
| ITBrief
Organisations must tear down the walls between IT and CX
Organizations must break down barriers between IT and business if they want to improve customer experiences, says Pega research
| MarTechSeries
Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research
Pega survey finds organizations have four areas of improvement when it comes to customer experience
| Enterprise Times