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| CNBC
Why Pega is regarded as an "underappreciated" name in AI

| destinationCRM
Pega Is iNspired by Generative AI

| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
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| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| Computerwoche
7 Fragen, die zur richtigen Low-Code-Plattform führen
The 7 questions every organization should ask to lead to the right low-code platform. Includes Pega's Don Schuerman's thoughts on what AI innovations low-code solutions bring.
| Relation Client Mag
Les entreprises doivent surmonter la dette technique et adopter l'IA
Covers Pega and YouGov’s latest research , focusing on the impact of technical debt on customer experience.
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| IT-Matchmaker News
Alleine scheitert Künstliche Intelligenz am Coding
Pega Uwe Specht on how code generated by Generative AI is better left untouched by developers.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Cloud Computing Insider
Nicht jeder Hammer passt auf jeden Nagel
Pega's Uwe Specht on how to best use low-code platforms for certain applications.
| The New Stack
It’s Time to Kill the Term ‘Citizen Developer’
In this byline by Pega's Matt Healy, learn why it's time to shift how we think about the term "citizen developer." Successful software development is not about a division between “citizens” and...| DevInsider
Nicht jeder Hammer passt auf jeden Nagel
Pega's Uwe Specht on how low-code platforms are not generalists, but specialists, and how they are only suitable for certain applications.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| IT-Matchmaker News
Low-Code-Plattformen Auswahl – Nicht jeder Hammer passt
Pega's Uwe Specht on how companies can benefit significantly from low code if they use the right platforms for the right tasks.
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| https://www.devopsdigest.com/genai-makes-coding-faster-but-thats-not-a-good-thing
GenAI Makes Coding Faster, but That's NOT a Good Thing
Pega's Anthony Abdullah makes the case in DevOp Digest that gen AI coding assistants are actually a burden in the long run to IT teams, who should instead look to deploy differentiated gen AI that...
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| CNBC
AI is shaping the fate of software engineers, but there is a new way to succeed
Pega's Don Schuerman talks to CNBC about how generative AI is accelerating the pace of change in software developer's jobs - putting less emphasis on hard-core coding and more on problem solving for...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...| Infoworld
7 innovative ways to use low-code tools and platforms
In a story about innovative ways orgs are using low code, Pega's Don Schuerman tells Infoworld about how the US government turned to Pega to successfully digitize the 2020 US Census.| IT Finanzmagazin
Digitale Kreditprozesse sind kein Hexenwerk – Tipps von Pegasystems
Pega's Michael Baldauf explains why digital credit processes are not rocket science. The article also describes how a modern Case Management system with a rules engine and low-code capabilities could...
| IT WELT.at
„Ein dreijähriges Kind erkennt die Giraffe im Erstversuch, KI schafft das nicht“
Pega's Uwe Specht on how low code can help organizations find the right strategy.
| Forbes
Pegasystems CEO Calls For Deeper View Of Low-Code
Pega's Founder and CEO Alan Trefler explains low-code and why it should be used to drive high-impact outcomes - not sit at the periphery of the business.| KMWorld
Pega reveals Pega GenAI Blueprint to automate workflow app designs
KMWorld breaks down the launch of Pega GenAI Blueprint to help drive better and more efficient app designs.
| Customer First